Why Creators Get Flagged for Low Quality Content (and How to Fix It)

If you are in the creator space, you may have heard of or experienced seeing content, mainly video content, being flagged for low quality. This has resulted in some creators being removed from monetization or creator programs that many social media platforms now offer. More specifically, you may or may have received one of these warnings or something similar:

• Reduced reach
• Loss of monetization eligibility
• Removal from partner programs
• “Limited ads” or “Not suitable for ads” statuses

Overall, these flags aren’t always due to the substance or value of the content itself. In many cases, content gets flagged because of inconsistent video or audio quality, along with negative viewer retention metrics. Most platforms rely on creators in these programs because they attract advertising spend from companies looking to invest in social media marketing, while also helping keep the general public engaged with popular content on the platform.

How do platforms determine which content is considered low quality? Unless you are a top creator in the space or your content is being repeatedly reported, it’s unlikely that your videos are being actively reviewed by platform staff. Instead, major platforms rely heavily on data to evaluate performance. This includes viewer retention (meaning viewers are not just clicking or liking, but actually watching the content through) as well as technical data related to video and audio encoding. Specifically, consistent video and audio encoding habits that results in the following:

• Playback failures
• Excessive compression
• Audio issues
• Poor adaptive streaming performance

You can think of it this way: if your content does not appear marketable to the platform or to businesses looking to advertise, it likely won’t qualify for these programs. And even if you once met the qualifications, 

How can you avoid this issue? You’ve probably already checked available settings and software options after realizing this can be a barrier to growth as a creator. In many cases, besides content pacing, clarity of messaging, and consistency over time, the most effective solution is investing in the proper equipment. If you’re unsure what equipment you need to improve your content and avoid getting flagged, check out BZBGEAR creator solutions, or reach out to us through live chat or email, and we’ll be happy to assist. In general, most content creators benefit from using these devices:

• Camera: BG-ADAMO-4K or BG-ADAMO-JR 
• Video Switcher: BG-QuadFusion-Jr
• PTZ Camera Controller: BG-Commander-Jr or BG-Commander-G2