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Packshots Pack Quite a Punch for Your Advertising

Joel R. Cruz • March 22, 2021

A packshot is a still image, moving image, or video of a product, typically including its label and packaging to portray its reputation in advertising or other media. Packshots stimulate sales by triggering consumer recognition of a product seen in a catalog or video commercial. Close-up visuals create intimate feelings, one so powerful as to elicit an impulse of must-have simply through pristine imagery.

With the current circumstances of social distancing and reduced in-store shopping opportunities, it’s become difficult for retailers and business owners to entice potential purchases. Fortunately, photo and video advertising is still impactful. Over 90% of consumers say visual content is the deciding factor in their purchase making. This underlines the importance of utilizing packshots as part of business strategies.

Packshots Create Beautiful Content

Imagine having a hobby, trade skill, or collection you want to show and sell. You want your viewers forming an intimate connection with your content. Got an awesome card collection and want to portray their mint condition? In the jewelry industry wanting to show off bracelets, diamonds, and wedding rings? Or maybe you’re an artist with a YouTube channel and are a hit with How-To videos of comic superheroes. Packshots allow you to achieve loyal followers through beautifully crafted, high definition close-up imagery.

packshot artist

BG-PACKSHOT Is an Effective Solution

The BZBGEAR® BG-PACKSHOT-C10X nails tight, precise shots in 1080p to showcase all types of products as well as small items, collectables, trade skills, and content creation. It’s a perfect secondary camera for recording picture-in-pictiure content for your channel. The BG-PACKSHOT streams to your computer via high-speed USB 3.0 while simultaneously transmitting audio and video to a local display via HDMI 2.0. Audio is supported up to six meters through its two microphones.


Portrait or Landscape Mode

The BG-PACKSHOT has the ability to shoot in two different orientations: portrait or landscape. Portrait mode works wonders for phone viewing when planning to show content on platforms like Instagram, TikTok, or Snapchat. Landscape mode is great for wide-angle shots for viewing on YouTube, Vimeo, or Twitch. Create the ideal scenes by adjusting settings like saturation, brightness, and white balance within the system settings.

BG-PACKSHOT-C10X diagram (800px)

In an era driven by digital media and immaculate visuals, the BG-PACKSHOT is ideal for capturing the attention of your viewers and letting them up close and personal with your content.


For more information, contact BZBGEAR at 1.888.499.9906 or email [email protected]. Browse our online catalog for economical solutions regarding your project. We have a wide range of PTZ and ePTZ cameras for any size application or budget. Make sure to catch the buzz on BZB Express TV for unboxings, demos, and How To videos. And please show your support by subscribing! We appreciate you and will keep you informed on all the latest AV gear.

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