What is IBC and What's New for IBC2024?

What is IBC?

IBC, or the International Broadcasting Convention, is the world's leading content and technology event with the largest gathering of media, entertainment, and tech professionals anywhere. This annual event takes place at the historic RAI convention center in Amsterdam, Netherlands, attracting 43,000 broadcasters, content owners, rights holders, and service providers from over 170 countries at last year's IBC2023.

IBC covers the latest in production, distribution, and consumption of digital content. Everything from equipment, software, virtual reality (VR), augmented reality (AR), and streaming technologies are all eager to impress and captivate. IBC also features keynote speakers, panel discussions, and technical sessions offering insights into current trends and future of the industry.

What's New for IBC2024?

IBC2024 will be at the RAI in Amsterdam from September 13-16. It's introducing exciting new features and themes reflecting the rapidly evolving media and entertainment landscape.

Key Topics at IBC2024: The IBC core pillars—Shifting Business Models, Transformative Tech, and People & Purpose—form the event's solid foundation for all of its aspects, from the innovations on the show floor to the features and content programs taking place across the RAI.

Key themes to focus on that are redefining the industry include artificial intelligence (AI), Ad Tech, Cloud Technology, Immersive Tech, OTT & Streaming, and Connected Tech.

AI Tech Zone: A new hub in Hall 14 dedicated to showcasing AI tech transforming the media industry. This area will feature demonstrations, presentations, and networking opportunities, allowing attendees to explore how AI is shaping content creation and distribution.

IBC Talent Program: A unique initiative focused on nurturing new talent and promoting diversity and inclusion within the media and entertainment industry. This program will offer free-to-attend sessions on September 16, aimed at making training more accessible and fostering a more inclusive industry environment.

AV Speed Pitch Event: This event, taking place just before IBC2024, will allow media technology companies to pitch their products and services directly to major AV purchasers, offering a unique business development opportunity.

Expanded Conference Sessions: The IBC Conference has moved to a new location within the RAI, expanding to three days with a focus on key trends such as AI, human-machine collaboration, immersive experiences, and the evolving media landscape. Notable speakers include executives from leading global companies like BBC Studios, Amazon Prime Video, and Paramount Global.

Focus on Major Global Events: With 2024 being a significant year for global sports and elections, IBC2024 will also concentrate on the technologies and strategies driving coverage of these events, including sessions on broadcasting the Olympics and dealing with disinformation.

For businesses like BZBGEAR, IBC2024 provides the perfect spot to connect with industry professionals, potential partners, and valued customers—all while staying at the forefront of these amazing developments in broadcasting and media.

Make sure to visit us at IBC2024 in Hall 11, Booth 11.A37. Get free entry passes when you register with code BZB10711. Cheers and safe travels!