Three Seasons Strong: BZBGEAR and the Sacramento Kings Tip Off 2026-27

There's something about the start of a new NBA season that resets everyone's optimism. The schedule is fresh, the seats are filling back up, and Golden 1 Center is buzzing again. For us at BZBGEAR, the 2026-27 season carries a little extra meaning: it marks our third season as a Sacramento Kings Small Business Partner.

If you're new here, here's the quick version. The Sacramento Kings teamed up with Eleven Sports Media to launch the Small Business Partner Program during the 2024-25 season, celebrating the franchise's 40th year in Sacramento by spotlighting 40 local businesses. The program brings together branding at Golden 1 Center, digital campaign exposure across Kings.com and the team's official social channels, and experiential events throughout the season. BZBGEAR joined that first class in December 2024, and we've been proud to wear the partnership ever since.

Season Three, Same Hometown Pride

BZBGEAR has called the Sacramento area home since 2019. We design professional AV and broadcast solutions for customers all over the world, but every one of those projects traces back to the same city the Kings call home. That shared zip code still matters to us.

Two seasons in, the novelty of seeing our name light up the boards at Golden 1 Center hasn't worn off. Honestly, it probably never will. There's a special kind of pride in watching a hometown brand share the arena with a hometown franchise — especially in a city that shows up for its own the way Sacramento does.

We hire from this region. We build relationships in this region. And with every season, this partnership reminds us why we planted our roots here in the first place.

What Two Seasons Have Taught Us

When we first joined the program, we knew it would be good for visibility. What we didn't fully appreciate was how much it would feel like being part of a team.

The Kings and Eleven Sports Media built this initiative to give small and mid-sized businesses access to the kind of marketing partnership that's usually reserved for much larger organizations. That philosophy hasn't changed, and it's a big part of why the program works. It isn't just a logo on a banner — it's an on-ramp for local businesses to grow alongside the team.

It's also been a good reminder that "local" and "global" aren't opposites. A company can ship gear around the world and still be a neighborhood business at heart. The program gives us a way to show both sides of who we are.

"Three seasons in, this partnership still feels like a privilege," said Eugene Bocharov, CEO at BZBGEAR. "The Kings and Eleven Sports Media have built something that genuinely lifts up local businesses, and we're proud to keep representing Sacramento alongside them. Here's to a great season — Go Kings."

Cheering for the Whole Cohort

One of the best parts of this program has always been the people in it. Sacramento has a deep bench of entrepreneurs, makers, and service providers, and being part of a cohort of local businesses has felt collaborative from day one rather than competitive.

This season, we're looking forward to more of the same: the events, the introductions, and the chance to cheer on fellow small businesses working hard to grow in our shared backyard. When one of us wins, the whole region benefits.

Here's to 2026-27

To the Kings organization, Eleven Sports Media, and the Sacramento community that has supported BZBGEAR for years: thank you. Three seasons in, we're just as proud to wear this partnership as we were on day one, and we're excited for what this season brings.

You know where to find us. We'll be the ones cheering loudest at Golden 1 Center.

Learn more about the Sacramento Kings Small Business Partner Program at nba.com/kings/small-business-partners and elevensportsmedia.com/kings. Read about how our partnership began here.