Integrated Systems Europe (ISE) 2023 brought together exhibitors from around the world to showcase the latest advancements in technology, including augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). These emerging technologies were the major highlights of the event, drawing the attention of attendees and industry experts alike.

There were a total of 69 companies showcasing purely virtual, augmented, and mixed-reality technology! This list doesn’t include companies that have AI, AR, and VR technology integrated into their solutions such as cameras and displays. 

The overwhelming presence of AR, VR and AI at ISE 2023 reflects the growing impact of these technologies across various industries. From healthcare and education to entertainment and retail, these innovations are transforming the way we work, learn, and play. As we continue to embrace these technological advancements, the future of our industries looks promising, with limitless possibilities for growth and innovation.

The emergence of AR, VR, and AI also presents new challenges and opportunities for businesses and organizations. As we explore new ways of utilizing these technologies, we must also consider their ethical implications and the potential impact on society as a whole. With proper planning and ethical considerations, however, these technologies have the potential to revolutionize our world and usher in a new era of progress and prosperity.

Let’s get into what these technologies are and how they are changing the world! 

What is virtual reality? 

Virtual reality (VR) is a technology that simulates a three-dimensional, computer-generated environment that a user can interact with using specialized equipment. VR creates an immersive experience that can mimic the physical world or create entirely new environments.

How are companies taking advantage of virtual reality technology? 

Taking training to the next level! Companies are using virtual reality technology to train their employees. For example, employees can undergo virtual simulations to learn how to operate machinery, practice communication and customer service skills, or even learn how to handle emergencies. What are the benefits of this? When learning how to use new machinery and equipment, one of the major issues is safety concerns. Training employees via VR also expands access to machinery that may not be available or onsite at the time. This can save companies lots of time and money!

The future of marketing and advertising. Companies are using virtual reality to showcase their products and services. For example, real estate companies can create virtual tours of properties to give prospective buyers a better understanding of the property before visiting in person. Automobile companies can offer virtual test drives, and fashion brands can offer virtual try-on. Being able to test a product without wasting too much time is vital for the shopping experience. Many of us have experienced getting burnt out or impatient when trying to find the perfect outfit or driving from house to house when looking for the next place to call home. With VR, we will be able to test multiple products from the comfort of our homes or in-store, without expending too much time and energy!

A better way to design and prototype. Virtual reality technology is also being used in product design and prototyping. Engineers and designers can use virtual reality to create and test products in a simulated environment, which can save time and reduce costs. Using VR for design and prototyping will enable you to measure twice and cut once. 

It’s entertainment, but more entertaining! Companies are using virtual reality to create immersive experiences for their customers. For example, amusement parks can create virtual reality rides, and sports teams can offer virtual reality experiences for fans to get a behind-the-scenes look at games and events. At ISE 2023, the show floor was full of immersive experiences! The most exciting part, immersive experiences are becoming more openly available for home entertainment. You no longer have to stress about how you’ll entertain your in-laws this holiday season. 

How is VR being used in healthcare? Virtual reality is also being used in healthcare to help with therapy and rehabilitation. Patients can undergo virtual simulations to help with physical and mental rehabilitation. Virtual reality exposure therapy (VRET) is a form of exposure therapy that uses immersive technology to help reduce the intensity of stress responses you may have to situations, thoughts, or memories. 

Virtual reality technology is being utilized in a wide variety of industries and applications, and its potential uses are only continuing to expand as the technology advances.

What is augmented reality?

Augmented reality (AR) is a technology that overlays computer-generated images and information in the real world, creating a mixed-reality experience that blends digital and physical environments. AR is typically experienced through a smartphone or tablet, but can also be experienced through specialized AR glasses or headsets.

How are companies taking advantage of augmented reality technology?

Marketing and advertising campaigns are getting very creative. Similar to virtual reality, companies are using augmented reality to create interactive experiences for their customers. For example, a company can create an augmented reality app that allows customers to virtually try makeup or see how furniture would look in their home before purchasing. If you’ve ever purchased furniture on Amazon, you might’ve seen the AR option. Being able to see how a couch is going to look in your living room before buying it makes a huge difference! 

Have you used augmented reality while shopping? Augmented reality technology is used in retail to create more engaging and personalized shopping experiences. For example, a store can use augmented reality to create virtual displays of their products or allow customers to see product information when they scan a product with their phone.

Reshaping reality in the classroom. Augmented reality is being used in education to create interactive and immersive learning experiences for students. For example, a science teacher can use an augmented reality app to show students a 3D model of the solar system and explain different concepts. What better way to learn about the solar system than to get hands-on experience with it? 

Does your mechanic use augmented reality? Companies are using augmented reality to assist with maintenance and repair tasks. For example, a mechanic can use an augmented reality app to see a 3D model of a car's engine and identify problems. Applications such as this one can make a significant difference in time management! 

It’s tourism with a twist. Augmented reality technology is being used in tourism to enhance the visitor experience. For example, a tourist attraction can use an augmented reality app to provide information about the history of the site or to create interactive exhibits.

Augmented reality technology is being utilized in a variety of industries and applications, and its potential uses are only continuing to expand as the technology advances.

What is artificial intelligence?

Artificial intelligence (AI) is a field of computer science that focuses on creating machines that can perform tasks that typically require human intelligence, such as learning, problem solving, pattern recognition, and decision-making. AI is based on the idea that machines can be programmed to simulate human intelligence by processing large amounts of data and identifying patterns and relationships within that data.

How are companies taking advantage of artificial intelligence?

Raise your hand if you’ve used a chatbot. Many companies are using AI-powered chatbots to improve customer service. Chatbots can assist customers with basic questions and tasks, such as checking account balances or placing orders, freeing up customer service representatives to handle more complex inquiries.

Wait, is my phone listening to me? AI is being used to create personalized experiences for customers. For example, retailers can use AI algorithms to recommend products based on a customer's past purchases and browsing history. AI has access to a vast amount of data, allowing it to track patterns and make predictions in a matter of seconds.  

It’s fraud detection, but smarter! Companies are using AI to detect and prevent fraud. AI algorithms can analyze large amounts of data to identify patterns and anomalies that may indicate fraudulent activity.

Are you a predictable person? AI is being used to make predictions about customer behavior and market trends. For example, a company can use AI algorithms to analyze customer preferences and behavior data to make informed decisions about product development and marketing strategies.

Let your vehicle take the wheel! Many companies are investing in the development of autonomous vehicles, which rely on AI to make decisions and navigate the environment. 

What’s better than better healthcare? AI is being used in healthcare to analyze medical data and improve patient outcomes. For example, AI algorithms can analyze medical images to detect early signs of disease or identify potential treatment options.

Overall, AI is being used in a wide variety of industries and applications, and its potential uses are only continuing to expand as technology advances.

Final Thoughts

The future is looking more immersive and engaging than ever before as everyday technology continues to evolve. At ISE 2023, visitors and exhibitors were given a sneak peek into the exciting developments that are set to change our lives in remarkable ways. From cutting-edge virtual reality experiences to innovative smart home devices, the show gave a glimpse into the amazing potential of these technologies. As we look to the future, one thing is certain - our lives are set to be transformed in ways we can only imagine. The future is here, and it's incredibly exciting.