BZBGEAR and the Sacramento Kings: A Hometown Partnership We're Proud Of

Every once in a while, you get to be part of something that feels bigger than the day-to-day. For us at BZBGEAR, being named one of the 40 small businesses in the Sacramento Kings Small Business Partner Program is exactly that kind of moment — and we don't take it lightly.

If you're not familiar with the program, here's the quick version. The Sacramento Kings, in collaboration with Eleven Sports Media, launched the Small Business Partner Program to spotlight 40 local businesses during the team's 40th season in Sacramento. It's a three-year initiative built around branding at Golden 1 Center, digital campaign exposure across Kings.com and the team's official social channels, and experiential events throughout the year. Only a handful of NBA franchises run a program like this, which makes the opportunity even more meaningful.

A Hometown Connection

BZBGEAR has called the Sacramento area home since 2019, so being recognized alongside the Kings — a team that's woven into the fabric of this city — is something we genuinely appreciate. Sacramento is a community that supports its own, and there's a special kind of pride in seeing a hometown brand get to share the floor (literally and figuratively) with a hometown franchise.

We grew up in this region. We hire from this region. And the work we do — designing professional AV and broadcast solutions for customers around the world — ships out of the same city the Kings call home. That shared zip code matters to us.

More Than a Logo on a Banner

What makes this program special isn't just the visibility. It's the philosophy behind it. The Kings and Eleven Sports Media designed this initiative specifically to give small and mid-sized businesses access to a level of marketing partnership that's usually reserved for much larger organizations. They've built a true on-ramp for local businesses to grow alongside the team — not just sit next to it.

That's a thoughtful approach, and it deserves credit.

"Being part of the Kings Small Business Partner Program is a real honor for our team," said Eugene Bocharov, CEO at BZBGEAR. "Sacramento has supported us from day one, and the chance to give back to this community — and stand shoulder to shoulder with other local businesses doing great work — is something we're incredibly grateful for. Go Kings."

Cheering for the Other 39, Too

One of the best parts of being in a cohort of 40 small businesses is meeting the other 39. Sacramento has a deep bench of entrepreneurs, makers, and service providers, and this program brings them together in a way that feels collaborative rather than competitive. We're looking forward to the events, the introductions, and the chance to support fellow small businesses working hard to grow in our shared backyard.

Thank You, Sacramento

To the Kings organization, Eleven Sports Media, and the Sacramento community that's supported BZBGEAR for years: thank you. We're proud to wear the partnership, and we're excited for what's ahead.

Now, if anyone needs us, we'll be the ones cheering loudest at Golden 1 Center.

Learn more about the Sacramento Kings Small Business Partner Program at nba.com/kings/small-business-partners and elevensportsmedia.com/kings.