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The 8K Association is a non-profit organization formed in 2019 by several companies, including Samsung Electronics, Panasonic, Hisense, and TCL, to promote and advance the development and adoption of 8K technology. It aims to create industry standards and specifications for 8K TVs, displays, and equipment, such as resolution, color, high dynamic range (HDR) guidelines, and other essential aspects of 8K technology. Additionally, the association works to promote awareness of 8K technology and its benefits to consumers, content creators, and other stakeholders in the industry, including supporting the development of 8K content and providing education and training on 8K technology. It serves as a forum for collaboration and innovation in the 8K space, driving the development and adoption of this emerging technology. BZBGEAR ensures that all its 8K video distribution equipment and HDMI cables meet the association standards, ensuring that users receive the highest quality 8K products on the market.